All but the simplest web pages contain images, which are fetched by the client’s browser independent of the HTML page itself. The graphic files for the pre-installed page are also stored on the device. The device automatically adapts the necessary permissions so that even unauthorized clients have access to the images without problems. However, every access to the referenced (device-external) images for user-defined pages are treated like a normal Internet access, and would automatically send the user back to the welcome or start page.
In order to avoid this behavior, you should make sure that the servers where the graphics are stored are included in the free servers. Free servers are addresses that have unlimited access, and are therefore also accessible by unauthenticated clients, and are not billed by the accounting feature in the same way as the rest of the data traffic.
The chapter Open access networks (no login) contains additional information about configuring free servers. Note that if a user-defined page is defined as a redirect, this of course has to be defined as a free IP address.